Trish Adams

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Trish Adams
Senior vice president of merchandising, Target

Hiring boldface fashion designers to do lines for big-box retailers was an innovation born when Trish Adams signed on Mossimo for Target in 2001. Since 2006, she has lured the likes of Proenza Schouler, Luella Bartley, and Behnaz Sarafpour for the Go International cheap-chic lines, which are estimated to pull in $100 million in annual sales. This March, the 26-year Target vet helped launch a new initiative called Designer Collaborations -- collections inspired by a designer's muse. The first: Alexander McQueen's take on a punkish British rock band, the Duke Spirit. -- by Kate Rockwood

Trish Adams

Website: 
http://www.target.com

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Quotes

"The Miss Trish of Capri collection brings classic chic to any warm weather ensemble. Now women across the country can add these easy to wear, glamorous styles to their wardrobe without the wallet sting."
Target Continues to Offer Incredible Design at Amazingly Low Prices with Miss Trish of Capri for Target Handbag Collection, Target

“This collection is a tremendous addition to our product offering for boys and young men. Shaun White 4 Target offers our guests unique designs that are a clear reflection of Shaun’s lifestyle, personality and his many interests at unbelievable prices.”
Shaun White apparel line to return to Target, Licensing International Expo

“This collection is a tremendous addition to our product offering for boys and young men. Shaun White 4 Target offers our guests unique designs that are a clear reflection of Shaun’s lifestyle, personality and his many interests at unbelievable prices.”
Target to Launch McQueen Line, Women's Wear Daily

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