Susan Wu

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Susan Wu

Chief executive officer, Ohai

How do you make money from things that don't exist? Susan Wu intends to show you. The first venture capitalist to focus on virtual goods -- products that don't exist offline, such as Facebook gifts and everything your avatar needs in Second Life -- Wu is the doyenne of this growing niche. Her past investments include Twitter and Conduit Labs. That has helped earn her startup -- which focuses on massively multiplayer online games and will count on virtual goods for the bulk of its revenue -- respect in a male-dominated industry, not to mention millions of dollars in funding. -- by Anne C. Lee

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Quotes

"There are now a number of high profile consumer Web and gaming communities in the US making millions of dollars a year in virtual goods revenue."
- Speakers in the News, SXSW.com

"The N64 and Gamecube were both overshadowed by the success of the PlayStation consoles and thus never were attractive targets for third party exclusive games (with a few notable exceptions, of course, like Resident Evil 4, though that was eventually made non-exclusive with the PS2 port)."
- Nintendo's Back... But Can They Hang On?, Gigaom

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