Michael Cronan
Michael Cronan
Michael Cronan
What's in a name? Everything, if you're the founders of the Berkeley, California, graphic-design agency that has christened products like TiVo and Amazon's Kindle. "Your name and logo should be your hardest-working employees," Michael Cronan says. He and Karin Hibma have helped brand more than 300 clients. Among their best names: a charity called Children's Health Environmental Coalition that became "Healthy Child Healthy World" in early 2007. Two years later, donations are up 700%. -- by Dan Macsai
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Michael Cronan
For serious marketing mojo, look no further than the thoughtful genius of MPC at : : CRONAN : :. With a clever curve of a line, just the right splash of color and the best invented four-letter word ever, he gave birth to not just one of the most recognizable brands around today but made a powerful emotional connection with an entire community of people that passionately interact with “that little guy” every time they turn on their TiVo-enhanced television. Talk about badoop-badooping awesome. (Not to mention he’s simply an amazing, gentle, wise, wonderful human being.)
Shanan Carney, TiVo
www.tivo.com
www.youtube.com/tivo
It takes a trained, strategic, and caring mind to isolate an identity that really speaks to "who you are" at the core - and Michael Cronan is masterful at this. His work on Healthy Child Healthy World has powerfully clarified our brand promise. CRONAN's work has propelled us from a non-profit "doing good" to the leader of a movement creating significant impact.
Christopher Gavigan
CEO / Executive Director
Healthy Child Healthy World
www.healthychild.org
Michael Cronan's canvas for creativity begins with his sensitivity and his divine ability to perceive and conceive the future.
When a logo is an icon-- as all of CRONANS have become-- people often wonder where did this process begin and how does it manifest perpetuity? Let's just say it takes more than an Ah-Ha moment. Nothing short of a miracle, it takes the CRONANS.
Nancy and James Chuda
Founders Healthy Child Healthy World and
The Colette Chuda Environmental Fund
After years of observing his work first hand, I consider Michael Cronan the ultimate synthesis of high art, personal integrity and incisive strategic thinking.
Brian Gruber, founder, FORA.tv
After years of observing his work first hand, I consider Michael Cronan the ultimate synthesis of high art, personal integrity and incisive strategic thinking.
When a gentle creative giant teams up with an organized earth-mother, design breakthroughs are sure to follow!
Paul Polak
Karin Hibma and Michael Cronan are truly amazing. When it comes to thorny, strategic decisions, their sage counsel and boundless creativity are invaluable.
Blaise Zerega, CEO, FORA.tv
Video
Photo Gallery
Michael's creative genius and brilliant white space thinking was instrumental in my effort to re-position Immersion as haptics market leader and creating TouchSense as an ingredient brand. His signature imaginative process and magical design resulted in an award winning mark that instantly conveyed the engaging consumer brand values of a breakthrough complex technology---- ensured our successful IPO, accelerated strategic partnerships and marked the birth of an industry. He is an unsung hero.
Jennifer Saffo
First VP Marketing, Immersion