Karin Fong
Karin Fong
Karin Fong
Under Karin Fong's leadership, Imaginary Forces, best known for its innovative movie titles, has expanded into new territory: commercial work for companies such as Microsoft, Pepsi, and Target, and design experiences for architectural spaces like the Museum of Modern Art in New York and the redesigned Lincoln Center. "Our essence is in film-title work," says Fong. "But it's through that concentrated effort that we've been able to expand our brain trust into multiple mediums." Fong is a master of cinematic storytelling in a compact space; her work in The Pink Panther 2 inspired film critic Roger Ebert to recall "the golden age of credits."
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"From my experience the amount of creative freedom depends more on the specific circumstances - the director, how far the movie is within the filmmaking process, what the story needs… Not to mention how much time and money will be involved - rather than the genre of movie being made."
- Interview: Karin Fong, Source
"Steve wanted to create a captivating pause to amuse the guests during dinner. Working with him and his Lake team, the idea was to turn those brief amusements into a new art form — sort of an environmental dinner theater."
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Karin Fong: Viva Las Vegas, Source
"Animation yields huge opportunities for surrealism. You can make your own logic. The nice thing about working in this medium is that you can combine techniques, old and new. The computer is a fantastic collage-box. All kinds of drawings, photography and textures can be mashed together both by hand and then even further in the machine. They don’t have to be or look digital."
- Interview with Karin Fong, Source
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