James Iovine, better known as Jimmy Iovine (born March 11, 1953), is a music producer, entrepreneur and chairman of Interscope-Geffen-A&M. He has worked with bands including U2, Tom Petty & The Heartbreakers, The Wallflowers, Three Dog Night, Stevie Nicks, Dire Straits, Patti Smith and Bruce Springsteen. He is also credited with having discovered Eminem. After watching the young rapper place 2nd in the Rap Olympics, he asked for a demo tape, which he then presented to Dr. Dre. In 2002, Iovine co-produced the hit Eminem movie, 8 Mile and in 2004, he and Paul Rosenberg signed a first-look feature deal with Paramount Pictures and MTV Films for their Interscope/Shady/Aftermath banner. -- Wikipedia (5/15/2009).