You might know A.R. Rahman as the Oscar-winning composer behind Slumdog Millionaire's "Jai Ho," which has been downloaded more than 100,000 times on iTunes and was re-recorded as a hit collaboration with the Pussycat Dolls. But Rahman has been writing Bollywood hits since 1992. His soundtracks have reshaped Indian pop, adding influences from jazz, reggae, and Western classical music, and have sold more than 100 million copies. Rahman also created the musical Bombay Dreams and has been testing new forms of music distribution; through a tie-up with Nokia, he recently released an album just for the company's music-phone users in India. -- by Dan Macsai